
Contents
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3.1 The Evidence 3.1 The Evidence
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3.1.1 Original Texts 3.1.1 Original Texts
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3.1.2 Pots 3.1.2 Pots
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3.1.3 Potteries and Kilns 3.1.3 Potteries and Kilns
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3.1.4 Stamps and Graffiti 3.1.4 Stamps and Graffiti
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3.1.5 Vase Paintings 3.1.5 Vase Paintings
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3.2 Industry and Workshop Size 3.2 Industry and Workshop Size
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3.3 Labor Force 3.3 Labor Force
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3.3.1 The Process of Making Pots 3.3.1 The Process of Making Pots
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3.3.1.1 Clay Preparation 3.3.1.1 Clay Preparation
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3.3.1.2 Shaping and Throwing 3.3.1.2 Shaping and Throwing
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3.3.1.3 Decorating 3.3.1.3 Decorating
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3.3.1.4 Firing 3.3.1.4 Firing
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3.3.2 Staffing Needs 3.3.2 Staffing Needs
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3.3.3 Justifying a Full-Time Team 3.3.3 Justifying a Full-Time Team
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3.4 Bases for Differentiation 3.4 Bases for Differentiation
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3.4.1 Fine Ware 3.4.1 Fine Ware
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3.4.2 Coarse Ware 3.4.2 Coarse Ware
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3.4.3 Niche Products 3.4.3 Niche Products
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3.4.4 A Second Kiln? 3.4.4 A Second Kiln?
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3.5 Subsequent Changes in Competitive Dynamics and Industry Structure 3.5 Subsequent Changes in Competitive Dynamics and Industry Structure
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3.6 Summary 3.6 Summary
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Cite
Abstract
This chapter applies the competition framework to the structure of the pottery industry and identifies several ways in which Athenians could have created viable pottery businesses in fine ware, coarse ware (containers), and niche products, consistent with what can be deduced from original sources, the work of modern archaeologists and researchers, and the expertise of contemporary craft potters. The analysis of kiln capacity and labor deployment demonstrates that no single-kiln pottery would have needed more than a dozen workers and most would have had four or five, which is consistent with most scholars’ interpretations of historical data, and that competitive considerations made it very risky for a business to operate more than one kiln. The naturally fragmented structure of the ceramics industry would only be changed by the introduction of new technologies by Wedgwood and others in the Industrial Revolution that created new forms of competitive advantage.
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