
Published online:
01 May 2010
Published in print:
21 January 2010
Online ISBN:
9780199776955
Print ISBN:
9780195335156
Contents
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Personality Develops and Is Set in a Sociocultural Context Personality Develops and Is Set in a Sociocultural Context
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The Concept of Culture The Concept of Culture
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A Theoretical Frame for Research across Cultures A Theoretical Frame for Research across Cultures
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Key Issues in the Methodology of Measuring Implicit Motives Across Cultural Groups Key Issues in the Methodology of Measuring Implicit Motives Across Cultural Groups
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Bias and Equivalence Bias and Equivalence
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Construct Bias Construct Bias
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Definition Definition
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Dealing with construct bias Dealing with construct bias
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Construct Bias Addressed by the Hofer et al. Study Construct Bias Addressed by the Hofer et al. Study
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Method Bias Method Bias
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Definition Definition
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Sample Bias Sample Bias
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Instrument Bias Instrument Bias
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Administration Bias Administration Bias
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Dealing with Method Bias Dealing with Method Bias
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Method Bias Addressed by the Hofer et al. Study Method Bias Addressed by the Hofer et al. Study
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Item Bias Item Bias
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Dealing with Item Bias Dealing with Item Bias
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Item Bias Addressed by the Hofer et al. Study Item Bias Addressed by the Hofer et al. Study
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Some Final Words on Bias Some Final Words on Bias
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Research on Implicit Motives Across Cultural Contexts Research on Implicit Motives Across Cultural Contexts
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Motives at the Collective Level Motives at the Collective Level
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Motives at the Individual Level Motives at the Individual Level
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Recent Cross-Cultural Research on Implicit Motives Recent Cross-Cultural Research on Implicit Motives
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Conclusions and Future Perspectives Conclusions and Future Perspectives
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Author Note Author Note
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References References
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Chapter
15 Chapter 15 Research on Implicit Motives Across Cultures
Get access
Pages
433–467
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Published:January 2010
Cite
Hofer, Jan, 'Chapter 15 Research on Implicit Motives Across Cultures', Implicit Motives (New York , 2010; online edn, Oxford Academic, 1 May 2010), https://doi.org/10.1093/acprof:oso/9780195335156.003.0015, accessed 3 May 2025.
Abstract
The chapter illustrates the methodological and substantial progress that has been made in cross-cultural studies on implicit motives. After introducing a multiculture and multivariate approach in conducting research, methodological means to remedy bias in measurements across cultural groups are addressed. Thereafter, cross-cultural research on implicit motives at the collective and individual level is critically evaluated. It is argued that research on implicit motives across cultural groups is indispensable to the understanding of universal and culture-specific variations in individuals’ mental processes and behavioral acts.
Subject
Social Psychology
Collection:
Oxford Scholarship Online
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